Project Description

Roger was Marketing Director of Bupa, and then ran their insurance business.

Whilst at Bupa he invested in a company called Health Dialogue in the early 1990s. They provided consultancy advice to patients trying to determine the next best course of action for their treatments. Like Digicare, it was a subscription based service. They grew to 22 million subscribers and Bupa later bought the entire company for $700 million. Which was a lot of money back then.

RogerĀ  has a very strong consumer facing career; he invented the store card when with the Burton Group, did a stint with Amex, created Healthcare Navigator, and even at one point ran a PCT for the NHS.